What are the Advertising Networks
As a digital marketer, you want to want to setup your advertising campaign for success to bring you the most business and traffic to your webpage. Here we will discuss the two networks that are split by Google Adwords; search network and display network. By the end of this post, you will know how to use the Google Network to achieve the right customers at the right time.
If you have googled something and gone to the search results page, then you have encountered search ads. These are the text ads that are shown above Google search results. These types of campaigns are done by combining your AdWords Keywords to similar keywords that users may be typing into the search bar. This type of network allows you to achieve customers that you searching for products or services that you may offer.
Display network is just as it sounds, digital visuals or media advertisements that you have seen while browsing the internet. Google AdWords will best place your ads on websites that are relevant to your content. This allows your ads to be shown to users actively looking at your types of products or services. AdWords gives you the freedom to customize as much as possible on your ads. This entails choosing the placements, topics, and audiences. So, this allows to show your ads to a broad audience covering many topics to you keywords to the opposite spectrum covering a a specific target audience with narrow topics.
Is One Better Than the Other?
No, one network does not dominate the other. Each of these two network have different features so it all depends on your goal of the business. Display Network is best used if you are trying to build awareness of your product or service. Visuals ads catch the user’s attention to click on the ad, which essentially will lead them to your website. Search ads are typically used when you want to display your ads when people are already searching for products or services like yours.