What Is SEO? SEO stands for search engine optimization. SEO is a process that increase’s your website’s visibility in the SERP (search engine results page) with the improvement of increasing traffic. For example, this means that when a user searches for something in the Google search engine, your website will rank in a higher placement in the SERP. Essentially, when you create a website, SEO will bring in more users to your page by your website appearing high in the SERP. It will also make sure your website is receiving the right audience that will want to pay attention to the content you create.
How Does SEO Work? SEO has the elements crawling, indexing, and ranking that will increase your website’s visibility in the SERP.
Crawling: This can be thought of as a spider that you see crawling up the living room wall on a hot summer day. A search engine spider crawls the internet to process and analyze the information it finds. This web crawler goes to your site and follows any links on your page. After the web crawler has been crawling on many links, it brings back information back to the parent website. Crawling is basically looking for relevant and quality websites to searched keywords,
Indexing: Indexing can be thought of similar to a library with endless number of books making it difficult to find the right book. During the crawling process, websites were brought back and the parent website indexes these websites. Indexing is organizing the information to provide users with relevant information. To get your website indexed, you need to make sure you are creating quality and relevant information that is user-friendly.
Ranking: This is the placement of your website in the SERP. There are many factors that will determine if your website gets ranked high in the SERP. Some of those factors include producing relevant information that has quality content. As well as making sure your content is updated pretty often. Most users will not look at old website’s because there are many other websites with updated information that will be more useful.